Towards Integrated Agricultural Marketing


National Agriculture Market (e-NAM)

The National Agriculture Market (e-NAM), launched in April 2016, is a pan-India electronic trading platform aimed at integrating the fragmented APMC markets into a unified national market. Fully funded by the Central Government and implemented by the Small Farmers Agribusiness Consortium (SFAC), the platform seeks to promote transparency, real-time price discovery, and competitive trade practices in agricultural commodities.

Objectives and Design

e-NAM strives to ensure uniformity in agricultural marketing by streamlining procedures, eliminating information asymmetry, and enabling farmers to access a larger pool of buyers. Its key objectives include:

  1. Integration of APMCs across states.
  2. Promotion of transparent online trading and e-payments.
  3. Establishment of quality assaying systems.
  4. Ensuring better price realization for farmers.

States are required to undertake specific APMC reforms—electronic trading provisions, a single trading license across the state, and unified market fee—to qualify for integration.

Key Features and Innovations

e-NAM provides single-window access to mandi information including arrivals, quality, prices, and payments. Innovations such as the FPO trading module, warehouse-based trading via e-NWR, AI-based assaying, and the Platform of Platforms (POP) have expanded its scope.

Achievements and Impact

As of March 2023, over 1.75 crore farmers, 2.43 lakh traders, and 2,575 FPOs are registered. A total of 1,361 mandis across 23 states and 4 UTs have been integrated. Cumulative trade has exceeded ₹2.5 lakh crore. The initiative was awarded the Platinum Digital India Award in 2022.

e-NAM represents a critical reform in agri-marketing by reducing market fragmentation, enhancing transparency, and empowering farmers. It complements the vision of “One Nation, One Market,” with the potential to transform agricultural value chains and farmer incomes. 

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